Medical Devices & Instrumentation

For today's medical device and instrumentation companies, the business environment is characterized by increasing competition and accelerating change, as evidenced by new companies entering the marketplace, the frequency of partnerships and mergers and acquisitions, the advancement of technology, and increased marked demand driven by an aging population.

Optimizing manufacturing processes, labor costs and the supply chain have become key factors in the fight to keep product costs down in order to secure medical reimbursement approvals for new devices or equipment. Marketing and sales alliances are often formed between companies to spread the cost of these expenses.

Companies must respond to the challenges before them with changes in organizational structure, business strategy, key personnel and resource allocation. RW Stearns has over a decade of experience helping medical device and instrumentation clients perform competitive analysis as well as find highly-specialized personnel for their job openings.

Following is a small sampling of our many Medical Device & Instrumentation industry projects:

  • Product Marketing Organizations - Our client was seeking to identify people at multiple levels within the endovascular marketing groups at some of their competitors. We started by identifying the leaders of product marketing for endovascular products (i.e. those at the Director, Sr. Director and/or VP levels). Then we mapped out the groups reporting to these individuals down to and including those who were functioning as product marketing managers. Overall, 100 individuals from a variety of companies with endovascular products were provided to our client, who was able to gain both insights into the structure of the endovascular marketing groups at their competitors as well as fill several open product marketing positions.

  • Quality Assurance Managers/Engineers - A major medical device manufacturer was seeking a number of quality assurance leaders and engineers. We targeted several of their top competitors, plus some additional companies that they requested, and identified the first-line Quality Assurance Managers who were supporting manufacturing and/or product development activities within the Bay Area.

  • Research & Development Engineers - For this project we identified the research & development engineers within each of the target companies who were directly responsible for the design and development of ePTFE-based stents and/or grafts. The identified individuals needed to have in-depth expertise in prototype development, device design, development of test materials, preparation of product specifications and tolerancing, and report preparation as well as process documentation. Competitorsí job descriptions were reviewed to ensure calibration. The research ensued, and 7 days later our client was amazed to have 60 relevant passive candidates to begin their recruitment effort.